Understanding the key distinctions between performance marketing and growth marketing to drive results The marketing landscape is constantly evolving, and businesses must stay ahead of the curve to thrive in today’s competitive environment. Two buzzwords you’ve likely come across are performance marketing and growth marketing. While these terms may be…

Let’s face it: growth hacking isn’t a silver bullet. It’s not a magic potion that will instantly transform your business into a success overnight. As a growth marketer, one of the most common questions I receive from entrepreneurs is, “How would you start growth hacking my business?” It’s a great…

Today, I’ll be sharing 10 tips for success with Google Ads. Whether you’re new to the platform or looking to optimize your campaigns, these tips will help you get the most out of your advertising efforts. Tip 1: Set clear goals Before you even start creating your Google Ads…

As a business owner or marketing manager, you are constantly seeking ways to grow your business and reach new customers. One effective strategy to consider is hiring a growth marketing agency. A growth marketing agency is a team of experts focused on driving measurable, incremental growth for your business through…

Who invented growth hacking? In recent years, the term “growth hacking” has become increasingly popular among marketers and entrepreneurs. But who first introduced this concept and why has it gained such traction? The term “growth hacking” was first coined by Sean Ellis, the founder and CEO of GrowthHackers.com. Ellis first used the term in…

Finding growth solutions fast is crucial in today’s ever-more-competitive and rapidly changing business landscape. 🏎️ Most companies have a highly inefficient cycle when it comes to marketing. They depend on outside agencies who are even further removed from the company, which leads to long processes that are anything but effective. …

More sport, healthier living, … Typical new year’s resolutions. Often, these resolutions start out very ambitious. Work out 7 times a week, a very strict diet without cheat meals. You know the drill… You don’t see or feel any progress right away, and after one or two weeks you give…

Let’s face it, Google Ads for e-commerce is hard. Building and maintaining the right structure, the many KPIs you have to keep an eye on, holidays, … Sometimes it can be an overwhelming task. In this article, I’m not going to tell you how to successfully set up a Google…

In digital marketing, A/B testing is used on a daily basis. (Or at least it should be). Whether you’re an experienced Testing Machine or new to digital marketing, below you’ll find some key takeaways for successful A/B testing and how to apply these for your business. Table of contents What is A/B testing in digital marketing? A/B Testing drives your growth. Period. How does split testing work? A/B testing tips